Photograph Beauty, Feel Hopeful

About This Tool

The #IChooseBeauty Challenge is designed to empower people to see the beauty around them every day.

The concept is based on positive psychology research that shows if you notice and appreciate beauty, you’re more likely to find joy and meaning in everyday life. Every day for 30 days, you will get daily email prompts telling you what beauty to photograph and share on Instagram using the hashtag #IChooseBeauty. It’s 30 days of guided beauty treasure hunts to help you find happiness wherever you are.

What people are saying about #IChooseBeauty

1. “Choosing to see beauty has helped me in so many ways. I struggle with anxiety/panic attacks and have since childhood. When I am going through a rough time, my anxiety likes to make me feel and see the world as though there is no good and only fear. By purposefully choosing to see the beauty around me every day, my anxiety takes a back seat. Focusing on the positives and happiness in my life each morning when I wake up helps to stop my anxious thoughts from controlling my mind and life. I am so thankful for the encouragement to keep choosing beauty and to know that I am not alone!”

2. “Choosing to see beauty seems like this super easy thing, there’s beauty literally everywhere! But on bad days it’s so much harder to see because you’re so caught up in your head, and the things that make you laugh or smile or even feel good normally don’t seem enough anymore. You have to actively make your brain find/see the good, even when you feel like there’s nothing. But finding the beauty every day helps me to realize that even on the worst days there IS beauty to find. Plus it makes you appreciate the beauty on the good days a little bit more!”

3. “Choosing to see beauty changed the world I live in. As a person with depression, anxiety, and PTSD, the world was a hostile place. It wasn’t until taking control of my perception and choosing to see beauty and good that my world became a bearable place to be. With deliberate practice, I can see the beauty in any situation. Beauty is always there if you choose to see it. My world became a safe place, a beautiful place, and a magical place.”

About the Creator

#ICHOOSEBEAUTY is a social media movement on Instagram that empowers people to notice the beauty around them every day. The project was born in 2013 out of my journey from depression to happiness, after my therapist suggested I look for beauty to help get through a dark time in my life.

My images are proof that happiness is right in front of us, all around us. We just have to choose to see it.

The amazing thing that has come out of this project, besides my healing, is that it has inspired and helped so many other people who are struggling with something in their lives. Through a free 30-day challenge, I offer daily prompts on how to find different kinds of simple beauty – whether it’s puffy clouds, an old book, or a good hot cup of tea. Dozens have joined the movement, posting their own #ICHOOSEBEAUTY images and sharing how this process helps them feel better, too.

#ICHOOSEBEAUTY helps me to manage my depression every day as I notice all kinds of beauty that I’d overlooked before. And the unexpected bonus? Strangers coming together and joining me in what has turned into an inspiring community and movement.

I Choose Beauty is a Mental Health America partner.

Pricing Information


Privacy Information

I Choose Beauty treats your personal information with the highest regard to privacy and security. You have complete control over the personal information you disclose to I Choose Beauty. We don’t share your personal information with anyone except to comply with the law, develop our products and services, or protect our rights. Read our complete Privacy Policy here:

Other Disclaimers

The #IChooseBeauty Challenge is not intended as a substitute for mental health or medical treatment.
Website/Contact Info for Questions/Complaints: Sahar Aker: [email protected]

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